For our most recent project in our Innovation class, Max Heilbron and Gareth Kay from Goodby, Silverstein & Partners came to talk. They spent the class talking with us about the power and importance of storytelling within advertising and media. They challenged us (for our next project) to take a well known children's story and retell it in a new way.
Everything that we've been learning about cultural trends tells us that storytelling isn't about simplicity, but rather complexity. The traditionally held structure of stories has been shattered and narratives now hop, jump, and skip around different channels. We were challenged to not only retell the old story, but reframe it in a way that creates an opportunity for people to share or upload something.
Being a (rather tortured) environmental enthusiast hiding in an advertisers body, I decided to continue last weeks lesson with Rachel Coady on Environmental Innovation. I chose to re-tell, "The Lorax" by Dr. Seuss for my project. I dreamed up my idea after rereading the book and listening to Jesse Schell talk about games. Jesse is a famous game designer and cultural forecaster, and just gave a presentation through San Francisco's "Long Now" foundation. We all listened to him talk about games and how playing games has the power to change the world. The Lorax had similar ambitions and my project ensued.
Below is my presentation on how to retell Dr. Seuss's classic story in a new way that engages the young, technologically saturated youth, and improve the world in the process.
How does that sound?
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2 comments:
Did you create this game yourself, Gavin?
Hyper-cool idea, Gavin. Both your creativity in rhyme and ability to think outside the box are amazing...but I saw it in you years ago. :) You're right in that to effectively reach today's kids, we have to use what speaks to them: incorporating technology into a green project is right on track to making this relevant connection. Hope someone picks it up! Bravo.
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